Context is King™. It really is!
However, as mind-bogglingly important as context is, it is
equally mind-bogglingly difficult to talk about. The reason is that when you
talk about the context of a “thing” you stop talking about the “thing” itself.
This is extremely disconcerting and possibly upsetting for many people. People
(including me) like to talk about a “thing” and if someone wants to talk about
something else which is not “the thing” then, well, it’s not the “thing” is it?
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