“Never Judge a book by its cover” is a common saying. However,
humans find doing that extremely difficult. We also know the saying “First
impressions count”, You could say the first saying is an expression of intent, while
the second is an expression of reality.
Style over substance is the idea that, far from “never
Judging a book by its cover”, we do generally judge a lot about a book by its
cover, and first impressions are indeed extremely important. As we move past
first impressions, we move into the area of Style over substance where we tend
to be much more impressed by how someone says something rather than what they
are saying. This Style over Substance effect can also be applied to things and
is heavily used in the presentation of products as well as people, using a lot
of style to either detract from or cover up the substance.
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